AFL set to increase IC promotion

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AFL set to increase IC promotion

Authored by: Brett Northey
on Thursday, July 21 2005 @ 04:13 am ACST

It is disappointing that few people know about the Cup yet, although there have been quite a few small articles and radio spots over the last few years - I suspect the message is slowly getting across. We'll just have to see whether the process accelerates in the next few weeks.

Regarding the AFL needing to do more earlier, so countries can get sponsorship, it would be good, although it's kind of the chicken or the egg argument - until the public show they want to know more it's hard to see AFL clubs wanting what they would see as their cash being spent on major promotion for overseas amateur sides. Especially when quite a few clubs are struggling financially - that is something perhaps people don't fully appreciate. And there are plenty of Aussies who do not yet embrace the international potential of footy. So I can see the AFL needs to balance all the demands. All we can do is represent well the international footy community and enlist as much support in Australia as possible through hard work, and hopefully attitudes will steadily change - I think they are.

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Brett Northey - Co-founder of WFN, Chief Editor and Editor for North America and Africa

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Brett Northey - Co-founder and Chief Editor of WFN

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