39 players still in the hunt for NZ Hawks

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39 players still in the hunt for NZ Hawks

Authored by: Brett Northey
on Thursday, May 19 2011 @ 11:57 am ACST

Haha, the question that stokes endless debate. How much does and how much should the AFL spend on international development?

According to some people far too much and according to some people far too little.

I'd estimate that about 5 years ago, in terms of direct investment (dollars and mechandise) and staff time probably $500,000 per year. That's a very rough estimate. Now on top of that they helped some bodies like AFL South Africa leverage much greater investment. Plus leveraging investment such as Indigenous tours etc. So all up that probably got above $1 million but not direct AFL money.

Now in 2011, with small direct investment to a growing number of nations, more significant to a few nations, the AIS tour to Europe, assisting with the World XVIII and South Pacific Under 16 teams, helping with the Oceania Cup, funding a position with AFL Europe, having Tony Woods in a full time position at the AFL, other staff contributing some time, funding Andrwe Cadzow with AFL Asia Pacific, and running the International Cup, then I'd guess the total direct investment would be above $1 million. Plus the additional leverage and deals etc.

Under the new TV deal everyone has their hand out, and I worry just how much the AFL players will take, but it would certainly be nice to see a specific and growing international development budget up around two or three million per year. We'll certainly ask the questions.

---
Brett Northey - Co-founder and Chief Editor of WFN

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