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AFL match for Dubai moves step closer

  • Wednesday, June 20 2007 @ 01:58 am ACST
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Middle East

The much talked about Collingwood versus Adelaide match proposed for Dubai (one of the seven emirates constituting the United Arab Emirates) moved a step closer this week with the likely venue getting a big tick from AFL ground operations manager Jill Lindsay. The US has found polo fields a good option for staging major Australian Football events such as their Nationals and it seems this trend will spread to the UAE, as the Dubai Polo Club has been ear-marked to host the likely match, probably as an exhibition game immediately before the usual NAB Cup tournament that precedes the regular season.

Early February 2008 is the likely time frame and Mark Stevens reports in the Herald Sun (see Dubai pre-season gets OK that the AFL believes it could attract a crowd of up to 10,000 people, thanks largely to the big Aussie expat community, so temporary stands would need to be erected. If the game goes ahead the AFL sees it as a "great opportunity to broaden the brand". A possible failing of past overseas forays has been to not link in with local communities to seed the game, so let's hope some ground work is done, including with local side the Dubai Dingoes, to make a lasting impact. This will be a challenge in the Muslim nation that has around 1.5 million residents but of which less than 20% are regarded as UAE nationals, with foreign workers making up the bulk of the population, mostly coming from India and surrounding countries.