World Footy News

In another small but promising step for the promotion of this year's International Cup, Andrew Sawitsch (working for the Melbourne Demons and Melbourne City Council) has released a Chinese language flyer for the tournament, based on one produced by the AFL. So where does Sawitsch see it being used? "We'll use it for our players, supporters and government groups over here (in China) to give them a bit of background on the tournament. Melbourne Football Club and (the) AFL Multicultural Department can hopefully circulate it around as well from now until August". One would hope to at least see them around Chinatown in Melbourne.

Hopefully a poster campaign around Melbourne will be included in the event promotion, as they seem to be quite effective at raising interest. If the AFL doesn't put out such posters, maybe international footy fans in Victoria will take up the task themselves?

Chinese language poster

Sawitsch has recently returned to Australia to attend the AFL coaching conference on the Gold Coast, where he told media about two Chinese players that will join the Melbourne Demons for their Community Camp in Canberra.

"The two guys I’m bringing out to Melbourne – one is a child prodigy in martial arts but there really isn’t a career in that, and the other is soccer goalkeeper, where there aren’t that many opportunities in China unless you are really good," Sawitsch said.

Full article is: Football's bid to break into China