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Essendon and Beijing unite

  • Thursday, September 18 2008 @ 11:02 am ACST
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In recognition of the great strides made in the development of Aussie Rules in Beijing over the last few years, the Beijing Bombers have warmly welcomed an approach by its namesake, the AFL's Essendon Football Club, to make BARFC an affiliate club.

While in Melbourne in early September to see the China Red Demons compete in the International Cup, BARFC President Mic Mittasch met with Essendon's new Multicultural Development Officer to establish the relationship between the two Bomber clubs.

The Essendon Football Club multicultural program was established to develop opportunities to engage people from diverse cultural backgrounds in the game of Australian football with the view to broaden both the participation and supporter base in the game. Jieh-Yung, an Australian born Chinese recently took over as Essendon's Multicultural Development officer and was keen to see the two Bomber clubs work together to continue the development of the game in Beijing.

President Mittasch was excited about the potential for the relationship following his meeting with Jieh-Yung. "This will be a great opportunity for the Beijing Bombers to establish some important relationships and enable us to continue to develop as a club in Beijing" Mic said.

"Essendon has already provided the club with several signed items of merchandise which we will be auctioning off at the Grand Final Day. They have also committed to provide us with training and playing kits once their new sponsor is finalised and they are open to further suggestions on how the two clubs can work together. We look forward to developing the relationship with this great club over the coming years."

Story courtesy of Grant Keys from the Beijing Bombers.