Germany - potential powerhouse of European footy?

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Germany - potential powerhouse of European footy?

Authored by: Peter Parry
on Tuesday, September 13 2005 @ 08:43 am ACST

Malte Shudlich's comments about the costs of coming to an IC in Melbourne are interesting. Although the trip is great for the players, an incentive for recruiting and in the way of sport these days - some sort of World Cup is essential for long term growth - it clearly is a huge cost on local leagues.

Having flown Qantas yesterday returning from the UK, it was clear the national carrier is a major sponsor of Rugby Union - in particular the Wallabies. There was a mention in the magazine of some sponsorship of Australian Football and Rugby League.

I also just read the current WFN story on the Swans v Kangaroos LA trip - The Australian's journalist's comments on using Aussie Rules for promoting "Brand Australia" - are very pertinent. Perhaps the Vic govt., Tourism Victoria, the AFL and Qantas could organise significant sponsorship, especially given the next Cup coincides with the 150th year of the game that has been so influential in Victoria. Airfares are the big cost - Qantas would be ideal.

Airlines are not charities of course and run tight budgets. The Wallabies make sense because of fans buying tickets to Test matches. I suppose it is selling the future potential of lots of footy teams travelling both ways in years to come to play the Australian code and fans increasing in numbers. Supporting the national game internationally is good publicity too.

Telstra is another potential beneficiary from a future expansion of footy. Internet TV is not far off in some countries now. Downloading pay for view games seems to be part of Telstra's play in the media rights. Thousands or one day millions of international fans tuning in to AFL makes it investment sense to help build the game now.

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