Cape Town canned - again! - World Footy News

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Cape Town canned - again!

Authored by: Jake Anson
on Thursday, September 03 2009 @ 02:29 am ACST

There is a fringe within our community that plays up a life-or-death struggle that Australian football is engaged in, and I don't believe that sensationalism does any good for the sport.

The AFL is an entirely different beast to FIFA, so comparing their commitment to sports development is silly. For one, FIFA is an international body, guaranteed revenue from international tournaments and founded for the express purpose of developing soccer and coordinating international fixtures. The AFL is charged with organizing a national football competition and its development portfolio is a responsibility that has been assumed in the absence of an international governing body wealthy and influential enough to adequately perform the role. You can hardly blame the AFL for focusing upon the development of the Australian national competition when the development of football overseas is tied to the financial success of the game in Australia.

Markets are globalizing and people all over the world watch the AFL on a weekly basis. The AFL is hardly a 'little fish in a tiny pond' - it is the largest fish in a mid-size pond at worst. Australia is a very dynamic sporting economy. There may not be a large population, but the standard of living ensures that there is a disproportionately lucrative sporting market in Australia that the AFL enjoys primacy in.

By investing in QLD and NSW, the AFL is ensuring that it maintains its #1 position and will expand its domestic exposure, which bodes well for the international scene eventually. In the mean time, the number of clubs overseas are growing healthily each year without substantial support from outside, which proves that our grassroots international programs are financially viable and sustainable without AFL help.

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