Footynomics: the economics of the AFL's future

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Footynomics: the economics of the AFL's future

Authored by: Brett Northey
on Tuesday, January 05 2010 @ 03:59 pm ACDT

We should be careful to recognise support when it does occur though. Let's brainstorm for a few minutes:

- There have been a few multi-million dollar handouts to Victorian AFL clubs for facilities in the last couple of years.

- When the Pacific Islands Leaders Forum was on a few months ago, the AFL and AFL Oceania staged the exhibition game between the North Queensland selection and a Pacific selection. That was great promotion and done with all those Prime Ministers etc watching and must have been done in collaboration with the Federal Government.

- There is an expectation that the Federal Government will kick in up to $100 million for the Adelaide Oval redevelopment of AFL moves there.

- The Federal Government is contributing $36 million towards the Gold Coast's stadium

- There continue to be AusAID placements of Youth Ambassadors in several Pacific locations who are in Australian football roles.

- I expect the Shanghai AFL exhibition match later this year will be interwoven with Federal Government and state government business efforts. In the lead up to its announcement Simon Crean talked about the opportunities so obviously they are involved.

So some of those are in-country funds and some promote the growth of the game internationally. I think that's a pretty good contribution during the first two years of the new government. No doubt there's more behind the scenes in development. We'd love to see more but we probably shouldn't grumble too much - if the game is seen to be ungrateful they'll either throw more at it or spend the money somewhere else!

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Brett Northey - Co-founder and Chief Editor of WFN

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Brett Northey - Co-founder and Chief Editor of WFN

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