Afterglow – A look back at the Axios Euro Cup in Bordeaux, 2013 (Part 1)

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Afterglow – A look back at the Axios Euro Cup in Bordeaux, 2013 (Part 1)

Authored by: Harley Vague
on Wednesday, October 23 2013 @ 08:17 pm ACDT

By any and all measures that was a truly impressive effort. Congratulations to Bordeaux, the team and the city. Not only is that a great model to reference future events but it makes it easier for organisations to sell the economic impact to governments and sponsors.

Afterglow – A look back at the Axios Euro Cup in Bordeaux, 2013 (Part 1)

Authored by: Brett Northey
on Thursday, October 24 2013 @ 08:46 am ACDT

If they had 1200 non-footy people there for the GF that's very encouraging. Imagine some sport you'd never heard of decides to have a tournament in a suburb not too far but not too close to you. You maybe don't see anything on TV, perhaps you see a local flyer but do you stop to read it. Perhaps you do and think it looks interesting, maybe you'll check it out. On the day, you forget. Or you have your own sport on, or a family event. That's how difficult it is to actually get new people out to a new sport. So 1200 would be a great result. Hopefully they left with a good impression and handouts encouraging them to come try it themselves.

Congrats to all involved. A positive step to hopefully one day having this event be keenly sought-after by regional governments or councils, bringing in significant economic activity whilst promoting the sport. Hopefully the Bordeux Bombers get a real boost from this, once they recover.

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Brett Northey - Co-founder and Chief Editor of WFN

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