2014 International Cup fixture released

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2014 International Cup fixture released

Authored by: Brett Northey
on Thursday, July 03 2014 @ 12:13 am ACST

Doesn't look like the AFL(world ruling body) has managed to secure a sponsor or sell naming rights for the competition yet, is this indicative of the perceived importance that the WRB has for the competitionω

Actually sadly I think it says more about the importance/expected coverage that potential sponsors perceive. The main thing the AFL could do about that is guarantee front and centre articles on the most popular sporting website in the country (i.e. their own) but unfortunately despite assurances otherwise I think they sold their soul to Telstra again when the deals were done last time and don't have much control over their own website.

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Brett Northey - Co-founder and Chief Editor of WFN

2014 International Cup fixture released

Authored by: Cam Homes
on Sunday, July 06 2014 @ 02:10 pm ACST

Just watched a piece on 'the world this week' on ABC1 about AFL India and Indian's playing footy in India and despite AFL India's "success" at IC08 ie. New Zealand 229 v India 0, the desire to get to this year's International Cup.

This is the sort of human interest story that the AFL(world ruling body) could be putting on the AFL website every couple of days in the lead up to the IC if the AFL is serious about promoting the IC, if the event is as important for AFL(the code) around the world and Australia as they claim it to be.
Promotion by the AFL (WRB) for the event seems to be a little 'chicken or the egg, which came first'. As you say Brett, perception seems to be the key "it says more about the importance/expected coverage that potential sponsors perceive" to the thinking by the AFL.

Potential sponsors see the AFL doing little at grass roots level (eg. this type of promotion on the AFL website itself), so their perception of its importance matches that of the AFL(WRB).

By the way, my daughter who lives in Sydney alerted (half hour time difference) me to the ABC1 story.

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Brett Northey - Co-founder and Chief Editor of WFN

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