2014 International Cup fixture released

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2014 International Cup fixture released

Authored by: Cam Homes
on Sunday, July 06 2014 @ 02:10 pm ACST

Just watched a piece on 'the world this week' on ABC1 about AFL India and Indian's playing footy in India and despite AFL India's "success" at IC08 ie. New Zealand 229 v India 0, the desire to get to this year's International Cup.

This is the sort of human interest story that the AFL(world ruling body) could be putting on the AFL website every couple of days in the lead up to the IC if the AFL is serious about promoting the IC, if the event is as important for AFL(the code) around the world and Australia as they claim it to be.
Promotion by the AFL (WRB) for the event seems to be a little 'chicken or the egg, which came first'. As you say Brett, perception seems to be the key "it says more about the importance/expected coverage that potential sponsors perceive" to the thinking by the AFL.

Potential sponsors see the AFL doing little at grass roots level (eg. this type of promotion on the AFL website itself), so their perception of its importance matches that of the AFL(WRB).

By the way, my daughter who lives in Sydney alerted (half hour time difference) me to the ABC1 story.

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