The AFL on international footy 2015 - an in-depth interview

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The AFL on international footy 2015 - an in-depth interview

Authored by: Harley Vague
on Wednesday, August 26 2015 @ 11:59 am ACST

To many people the approach of the AFL to Australian Football development seems confused and inconsistent The phrase "spreading the game" seems simple enough but it lacks specifics. More countries or more depth or both, for what outcome? IMO the AFL does itself a great disservice by not dissecting the world into regions when it talks publicly.(I'm positive it does privately)
1. The Southern Hemisphere where the AFL is prepared to invest in countries that are geographically close, already have an acceptance of contact football and are candidates for developing pathways.
2. North America (and the Isles) where the main aim is attracting talent (and attention) through AFL combines.
3. Europe where the main aim is developing a thorough network of leagues and competition.
4. Asia which is easily the most expansive, diverse and difficult region but with the most potential if some remarkable partnerships were to be formed. The horizon for expats contrasts with that of corporations.
5.Possible lands as yet untouched by expats. There are numerous countries in South America, Africa and the old USSR that given the right circumstances could form strong leagues or supply AFL draftees. Again, that would take separate approaches. in the RSA it took the co-operation of the AFL, corporations and two governments to achive results there and you would need at least some of those elements to go forward. Some countries provide levels of funding dependent on benchmarks. Obviously that is a catch22 arrangement.

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