Asia On The Expansion Plan – AFLX

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Asia On The Expansion Plan – AFLX

Authored by: Harley Vague
on Friday, March 02 2018 @ 04:51 pm ACDT

It's pretty clear where AFLX stands with Australians. AFLX is "entertainment" that ranks along side IR, JLT and maybe AFLW. As such it's another tool in the football promotional arsenal like Rec. Football, Auskick or AFL9s.

The big difference is that the AFL see this format as a cost effective tournament style promotion. The AFL has had exhibition games O/S before but they have been expensive and need a lot of follow-up work to leverage any benefit. e.g. N.Z. and China. If the AFLX encourages the AFL to return to O/S promotions then there is a good chance that football will benefit. If people play AFLX like they currently play 9-a-side then the emphasis is ultimately always to achieve "traditional football".

The technicalities are irrelevant. People will shrink the size of an AFLX ground down to 100m (standard rugby and soccer pitch) and use whatever number of players they deem appropriate, because AFLX is an AFL product played by AFL players and amatuers are going to find it pretty much like current 9-a-side football.

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