AFL set to increase IC promotion

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AFL set to increase IC promotion

Authored by: Bruce Parker
on Monday, July 18 2005 @ 06:52 am ACST

Too little, too late. Nice gesture, however promoting it the week before really does not help teams overseas trying to secure sponsorship. Sponsors want to see build up. They want to know that they will get at the very least brand recognition out there. You ask 100 random people in Melbourne what the International Cup is and when it is being held chances are none of them will know. Ask 100 footy fans leaving a game this weekend and chance are you will get maybe 1 who knows.

AFL set to increase IC promotion

Authored by: adam.crough
on Tuesday, July 19 2005 @ 06:07 pm ACST

I agree with the above comment. The amount of publicity that has been dedicated to the International Cup here in Melbourne has been disappointing. I cannot speak for any other city or country for that matter but given that the event is taking place here in Melbourne I am amazed at the lack of coverage the event has been given. Every person I have spoken too who has a genuine interest in football (this includes people who play footy competitively and those who regularly attend AFL games) and not one person is aware of the upcoming international cup. I can appreciate the amount of money the AFL provides to International Leauges around the world and the development programs they have implemented and assisted with however I believe that alot more could be done to lift the profile of this incredible opportunity to develop the greatest game in the world. I will be attending every possible International Cup game and will ensure that friends and family are aware of the event as well.

AFL set to increase IC promotion

Authored by: Brett Northey
on Thursday, July 21 2005 @ 04:13 am ACST

It is disappointing that few people know about the Cup yet, although there have been quite a few small articles and radio spots over the last few years - I suspect the message is slowly getting across. We'll just have to see whether the process accelerates in the next few weeks.

Regarding the AFL needing to do more earlier, so countries can get sponsorship, it would be good, although it's kind of the chicken or the egg argument - until the public show they want to know more it's hard to see AFL clubs wanting what they would see as their cash being spent on major promotion for overseas amateur sides. Especially when quite a few clubs are struggling financially - that is something perhaps people don't fully appreciate. And there are plenty of Aussies who do not yet embrace the international potential of footy. So I can see the AFL needs to balance all the demands. All we can do is represent well the international footy community and enlist as much support in Australia as possible through hard work, and hopefully attitudes will steadily change - I think they are.

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Brett Northey - Co-founder of WFN, Chief Editor and Editor for North America and Africa

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Brett Northey - Co-founder and Chief Editor of WFN

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