30 million tune in to China match

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30 million tune in to China match

Authored by: Brett Northey
on Tuesday, October 19 2010 @ 12:37 pm ACDT

I think the "30 million tune in to China match" headline was probably inspired by an AFL story which said that the "match which will be broadcast live in Mandarin and English to an estimated 30 million people in the Shanghai region on International Channel Shanghai and Great Sports Channel".

I suspect we don't have any evidence that the actual number of viewers was 30 million, probably just a potential number, or average for those channels? I think it appropriate we adjust the headline.

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Brett Northey - Co-founder and Chief Editor of WFN

---
Brett Northey - Co-founder and Chief Editor of WFN

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