Australian media ramps up international hype
- Friday, February 01 2008 @ 11:07 am ACDT
- Contributed by: Sean Finlayson
- Views: 3,092
At the moment, at least in Melbourne and Perth, a daily stream of news stories around the AFL's international projects is beginning to fill the pre-season void. There is no doubt that the current level of exposure is much more than ever before.
The stories mostly centre around the major pre-season matches in Dubai and South Africa which are starting to capture the imagination of the Australian public. Also in the news are the Irish recruits and Fremantle and Collingwood's pre-season camps in South Africa.
Here is a round up of some of the recent relevant articles over the last few days:
Footy bridges the business gulf