World Footy News

An interesting article in The Age profiles the work of AFL multicultural development officers over the past 2 years.

Relevant to international footy is the fact that the article mentions the South African push and Irish gaelic football converts in the AFL, but pushes the angle that the AFL's development focus is still largely domestic.

There are now several development officers working out of AFL clubs, mostly in Melbourne but also in multicultural hotspots of growing interstate areas like Perth and western Sydney. These AFL officers are working with young groups including new African and Asian arrivals to introduce them to our game and culture. It is an interesting note that many of the schools that these kids go to do not even have the sport in their curriculum.

With close to 130,000 arrivals each year, this is some positive growth of a market which is small by international standards. Introducing these people to the sport may help the code to grow slightly and give them other options to the sports their families grew up with back at home. The AFL hopes that as a spin-off, should these migrants become professional players, that it may help people overseas to better identify with our game.

The article "AFL seeks converts in its own backyard" can be read here.