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New Essendon gaming app released

  • Wednesday, January 08 2014 @ 11:43 pm ACDT
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Australia
Essendon Football Club mascot Skeeta Reynolds is pleased to announce his much anticipated venture into the world of gaming.
 
In an Australian sporting first, the club’s official interactive game ‘Skeeta’s Footy Crusade’ is free to download via the App Store and is both iPhone and iPad compatible.
 
‘Skeeta’s Footy Crusade’ has been an instant hit with fans, within two days it has surged into the top 5 for downloaded sport games in the App Store.
 
Essendon have confirmed the app is available for download worldwide.
 
 
To download the ‘Skeeta’s Footy Crusade’ App for FREE, click here.
 
The pin-up mascot of the AFL competition believes the launch of ‘Skeeta’s Footy Crusade’ is without doubt the most exciting moment of his career.
 
Unable to put his excitement into words, Skeeta broke the news to Bomber fans through a video on the club’s website. To view Skeeta’s video, click here.
 
The concept created in conjunction with Eastwood Agency, ‘Skeeta’s Footy Crusade’ is meticulously illustrated and designed, with each level mimicking Essendon’s upcoming 2014 season fixture.
 
Appealing to both young and old, ‘Skeeta’s Footy Crusade’ App has the ability for social sharing, and the App is Apple ‘Game Centre’ enabled.
 
Chief Marketing Officer Justin Rodski said it was important that Essendon’s younger fans remained engaged and connected to the club.
 
“The creation of this App is a sporting first in Australia and reinforces the way in which the club remains committed to its younger generation of supporters,” Rodski said.
 
“As part of the club’s youth strategy, and whether our fans are supporting the team on match-day, or sitting at home being engaged with the new ‘Skeeta’s Footy Crusade’ App, we hope we can connect with all of our fans so they can enjoy a true Essendon experience any time.”
 
The game synopsis is as follows: “A terrible storm has blown in a rain of ‘ghouligans’, passionate supporters of clubs such as Carlton, Hawthorn and god forbid - even Collingwood! Suddenly the city is a sea of navy, brown, yellow, black and white!               
 
Skeeta, being the courageous and football loving person he is, ventures out to play a game of kick to kick with this rowdy bunch and then he notices something… A simple whiff of red football leather cures them and brings them back to human form. Appreciating Skeeta's heroics, they replace their gaudy colours with the mighty red and black.
 
Entrusted with his laser accurate kicking skills, Skeeta takes charge and works his way through the football season firing footballs to usher the tribe back into reality. Thanks for saving the game Skeeta!”