Melbourne's China experiment a reality
- Thursday, May 18 2006 @ 11:58 am ACST
- Contributed by: Brett Northey
- Views: 5,348
The Melbourne Football Club's radical decision to develop the game in China looks set to take its highest profile step forward in October 2006 when they are expected to travel to Asia's giant to conduct clinics and play an exhibition match. This has been reported previously on WFN as likely but has now firmed considerably. Inspired by the City of Melbourne's sister-city relationship with Tianjin, a massive area of 10 million people (yet dwarfed by nearby Beijing, with over 15 million in its municipality), the plans include a key component missing from the one-off VFL international sorties of the 1980s. Rather than fly in and fly out, the Demons are already laying the groundwork and firmly intend to build their profile and economic links through a development program that includes demonstration matches and Auskick clinics. This foresight may not yield success in the next few years, but in the longer term if a genuine following develops then the benefits to the AFL club could be enormous. Excitingly, the International Cup is also now being mentioned more often in official circles.