The AFL's Melbourne Demons have increased their push into the Chinese market, now announcing a focus on Chinese students studying in Australia and a new club website, melbournefc.com.au/china, published in Mandarin. Melbourne's The Age newspaper reported today that Demons officials have spent the past 10 days in China furthering plans for Australian Rules to be played at over 20 schools and universities in Tianjin.

This year, the juggernaut that is the Asian Australian Football Championships rolls into Bangkok, home of the Thailand Tigers - hosts for 2007. The tournament has been scheduled a little earlier than usual this year for the weekend of July 14th, a fact that has seen many of the Aussie Rules teams of Asia, including four of the region's powerhouse teams, dust their boots off and blow the preseason cobwebs out with early match practise to get season 2007 underway.

In November last year, a representative Under 15 Pancawati side from the West Java Australian Football League (WeJAFL) hosted a Jakarta based British International School Under 15 team. Excitingly, this was the first time that the BIS kids had played a game of Aussie Rules. Even so though, the BIS squad gave the WeJAFL team a run for their money in a nail biting clash. A full match report by Robert Baldwin of the WeJAFL can be seen here on the Jakarta Bintangs website.

In another article posted on the Jakarta Bintang website, From Little Things, Big Things Grow: Banda Aceh Bandits AFC, veteran Bintang, Matt Stephens, takes a humorous look at the tentative first steps of a couple of the Aussie Rules faithful as they attempt to establish a new Australian Football Club in the devastated Indonesian province of Banda Aceh.

Like Michito Sakaki and Tsuyoshi Kase last year, two young Japanese Samurais from the JAFL's Tokyo league have spent two months joining the AFL’s Essendon Football Club in pre-season training. Hiroyuki Toyama, aged 20, and Hiroaki Seino, aged 21, both joined Bombers training following the Aboriginal All-Stars game at the start of February and will finish up at the end of this week when they have to fly back to Japan for Uni. Among their experiences with Essendon, Hiroyuki and Hiroaki took part in an intra-club practise match and lined up for the Bendigo Bombers Reserves.

Footy in China is continuing to be developed in several locations, with Tom Mattessi filling an AYAD position in Tianjin, near Beijing, having good success getting locals involved in the sport. A big difficulty must be that most Chinese would never had heard of Aussie Rules. Encouragingly Mattessi has made some inroads there, with a local television station running a good piece on his program.

As previously reported on WFN, a 'future leadership' group of Essendon footballers conducted coaching clinics in Tokyo and Osaka earlier this month as part of a Development Trip to Japan. JAFL President Hideki Miyasaka hailed the visit a success, with the Tokyo clinic being well supported by players from the Tokyo based clubs, and the Osaka clinic also incorporating a session for women's and junior footy. Hideki also reports that Essendon showed an interest in two young Japanese Footballers, but, at this stage, have still not decided whether they will invite them to pre-season training or not.

The following rundown of both clinics is provided courtesy of Hideki and the JAFL.

Within Australia, knowledge amongst locals that Australian Rules football is being played overseas is far from commonplace. It does gain small mention however, at larger events such as the International Cup, Arafura Games, Barassi Youth Tournament and occasionally, when a national team tours Australia.

Japan is lucky to be one of the more recognised countries that play the game outside of Australia (albeit on an amateur basis). Aside from mainstream media, World Footy News has also run numerous stories on both the clubs in Japan and their representative squad, the Samurais. Yet what most people aren't aware is that there are actually two separate football entities in Japan, the Japan Australian Football League (JAFL) and the Nippon Australian Football League (NAFL). Almost all previous attention has been directed towards the JAFL and their representative side, the Samurais, with two brief mentions of the NAFL, in Four teams, but in two leagues - footy in Kansai, Japan and Japan AFL 2006 Preview.

In a previous story we reported on Brian Dixon's world tour to promote Aussie Rules, visiting China, Argentina, the Philippines and Cuba. While in Calcutta last month he held a number of clinics with local schools, putting down the foundations for four clubs in the metropolis and the potential for Indian representation at the 2008 International Cup.