In the following press release from the Melbourne Football Club, and released jointly by the AFLNT, the strengthening of the ties between the two in 2014 are detailed. Combined with the matches in Cairns and Townsville, northern and central Australia are playing a greater part in hosting and showcasing the AFL and the game of Australian Rules football.
The Melbourne Football Club is pleased to announce that it has extended its partnership with ‘Tourism NT’.
As part of the agreement, Melbourne will play three games in the Northern Territory next season and will have the ‘Tourism NT’ branding appear on the Club’s playing shorts.
Melbourne’s three games in the Northern Territory will see the Club play the first AFL match for premiership points in Alice Springs, the now traditional game in Darwin for the fifth consecutive year, as well as a NAB Cup game in Alice Springs in February.
‘Tourism NT’ is the promotional and development agency of the Northern Territory Government. The Club has had an ongoing relationship with the Top End dating back to 2010, when the Club first played a home game in Darwin.
Melbourne’s partnership with ‘Tourism NT’ was elevated at the start of 2013 when it became a commercial partner of the Club, and this agreement will see it remain at Melbourne until at least the end of 2014.