So what, pray tell, is a “Brother Club”?
- Saturday, December 22 2012 @ 10:32 pm ACDT
- Contributed by: Wesley Hull
- Views: 3,025

In a deliberate bid to turn around negative perceptions of their club, they looked at social media, specifically Facebook, to begin contacting clubs as possible “friends”. But like anything enjoyable, one or two friends became nine or ten. Before long, the club had hatched an idea of having a group of “Brother Clubs”.
So the term “Brother Club” was bandied about, but many people did not really know what it meant. Some clubs jumped at the chance and became “brothers”. Other clubs, being a little more sceptical, held off in case it was some brand new “scheme” which would ultimately result in a risk to money or image. Both fair points given what is out there on “the net”.
But the “Brother Club” idea is not new and is not a threat. For the simplest comparison, consider the world wide concept of sister cities, where cities around the world come together for geographical, cultural, social or economic reasons to be friends for the small price of a lovely plaque and maybe a small civic event to celebrate it. From there, those cities decide whether they do anything else.