The AFL has emphasised the national presence of Australian Football by launching its campaign for the 2012 Toyota AFL Premiership Season, titled Australia’s Game, alongside a truly iconic Australian song, AC/DC’s ‘IT’S A LONG WAY TO THE TOP (IF YOU WANNA ROCK ‘N’ ROLL)’ .
In an unprecedented first, the AC/DC rock anthem has been made available for the AFL’s national campaign, enabling the country’s only indigenous football code to capture the spirit of Australia’s Game.
Chief Executive Andrew Demetriou said the AFL was pleased to be able to use of one of Australia’s most famous rock and roll songs.
“The Australia’s Game campaign celebrates the AFL’s coming of age as an 18-team national competition with the arrival of the Greater Western Sydney Giants and aspires to reflect the diverse and inclusive nature of Australian Football,” Mr Demetriou said.