The AFL in partnership with Football Victoria and the Department for Victorian Communities has established the Multicultural Program to assist people from diverse cultural backgrounds to integrate into Australian society through Australian Football. Obviously the program is not entirely without its own self-serving goals - to bring on a new generation of footy fans and players. But in doing so it offers many benefits to immigrants.

The program began in early 2006 employing 3 Multicultural Development Officers based at various AFL clubs (Western Bulldogs, Collingwood, Hawthorn). Recently Richmond and Essendon joined the program.

Michael Roberts, better known to international footy as an Australian who spent time as development officer in Samoa and was a key official guiding them through the recent International Cup, has joined the Multicultural Program, working with Richmond for the Central East region of Melbourne. This particular area is seen as having many children with backgrounds that are from Greece, China, Italy, Vietnam, Indonesia, New Zealand, Malaysia, Hong Kong, India, Sri Lanka and the United Kingdom.

The Herald Sun published an interesting article about David Banda, the Malawian boy adopted by American singer Madonna and his favourite piece of clothing - a Hawthorn Hawks AFL jumper. A most unlikely combination.

The article Madonna's boy David Banda is Hawthorn's latest fan appears here.

The Geelong Cats went into the 2008 AFL Grand Final as hot favourites to go back to back. But it was the underdogs in Hawthorn who ultimately hoisted the cup. The game was a very tight tussle in the first half in front of a packed MCG crowd of just over 100,000. Kiwi born Trent Croad went into the game with a foot injury but was forced off the ground for the game after doing further serious damage, which looked like it might give Geelong the advantage, but Geelong captain Tom Harley also left the ground after a head clash with Mark Williams just before half time to even up that ledger. Luke Hodge across halfback dominated for most of the day after it initially looked like Max Rooke might have his measure.

There is an interesting article on the AFL website about New Zealand stand-up comedian Cal Wilson's journey to becoming an Aussie Rules and the St Kilda Football Club supporter.

Wilson, originally from Christchurch on the South Island of New Zealand is co-host of the radio show "The Wrong Way Home with Akmal, Cal and Ed". She has also appeared on "SkitHouse", "Rove Live", "Thank God You're Here", "Spicks and Specks", "The Wedge" and "Dancing with the Stars".

In 2006, she did a sell out show about her distaste for New Zealand's national sport of rugby union and newfound love of footy. Her show was called "Up There, Cal Wilson".

Although her Saints didn't make the Grand Final and her favourite player Robert Harvey has since retired, and the Falcons unsuccessfully defended their International Cup title, fellow Kiwi Trent Croad, a veteran at Hawthorn finally got to show his silver fern on the premiership dias.

The article on Wilson recently appeared on the AFL website and titled "How a Kiwi comedian learned to love St Kilda".

During the 2005 AFL Grand Final, Tadhg Kennelly received a lot of publicity for his part in the Sydney Swans AFL premiership team.

While many talked up the "Luck of the Irish", the luck of the Kiwis runs just as strong. Of the ten or so New Zealand born players to feature in the VFL/AFL, almost half of them have tasted premiership glory.

The last New Zealander to play in a premiership was Wayne Schwass in 1996. Before him was Warren Jones with Carlton in 1982, Geelong's Joe Sellwood in 1937 and Richmond's Thomas O'Halloran in both 1932 and 1934. An enviable record indeed.

Croad, who has already had a couple of injury scares during the AFL finals series and is under an injury cloud but likely to make a Grand Final appearance. A premiership would add to Trent Croads growing AFL star status and impressive list of career achievements as reported earlier in the WFN article Kiwi Croad in the Big V on the big stage.

The AFL's General Manager of National and International Development, David Matthews, has written a piece for the Melbourne newspaper the Sunday Age, urging (and thus effectively justifying) support for international Australian football. He notes that "People tend not to remember opportunities missed as much as opportunities that failed", which is an acceptance that by promoting international footy there is a risk of criticism if it fails - but that the football community should try anyway.

It's a continuing theme from Matthews, who has put forward a strong case on several occasions, and has over-seen the AFL's practical efforts. Although the support so far rolled out by the AFL remains somewhat uneven, there's no doubt the last three or four years have seen a tremendous increase in their commitment to international football. Although the article has nothing new to our regular readers, it's great to see the message in such a major Australian paper.

The article is AFL needs to seize opportunities to make inroads at home and abroad and is also re-produced below.

The AFL Grand Final is fast approaching, with the event celebrated by footy clubs, expat Australians and other assorted sports fans across the globe. This year's GF will kick off on Saturday September 27th at the MCG in Melbourne, with TV coverage starting around 12pm AEST.

For many international footy clubs, the Grand Final party is the year's major fundraiser, for others it's been the key meeting where footy fans in a far-off city have realised they weren't alone and started a new team.

At WFN we also get a steady flow of requests from people who want to know where to see the game overseas. We've put on a very short list of ones we've heard about so far, if you aren't on the list yet, leave a comment on this story and we'll add you in!

Also, a reader in Germany sent us a message saying: "We have found one option that will work. We are likely to subscribe to EuroSport2 via the internet (around €5 per month, and hopefully cancel later). We are lucky that we can plug a laptop into the TV and watch it semi-normally from home at stupid AM German time."

http://player.eurosport.de/home
Click on Eurosport 2

Some other coverage details are also given on the AFL website in Global game: watching the GF overseas

Hollywood star Brendan Fraser, a self-confessed Aussie Rules Footy fan, was at a recent AFL match between Hawthorn and Carlton at the Telstra Dome.

Fraser was in Melbourne promoting the new movie from "The Mummy" series and was one of at least a dozen celebrities on hand to watch the shootout for the Coleman Medal between Lance "Buddy" Franklin and Brendan Fevola in front of a near capacity crowd. Not only that, but he would have also witnessed the International Cup teams parade at half time.

Fraser was interviewed during the television coverage of the match and the subject of the Herald Sun article "Brendan Fraser at AFL match in Melbourne".

It seems the International Cup has stirred someone in control of the Age's Real Footy website to run a poll (at time of writing) asking "Should the AFL look at hosting a football World Cup, including an Australian team?"

It's nice to see the topic being raised in a mainstream site, although even as advocates for international footy, we're also realistic enough to know that most versions of an Australian side would be far too good. Although we've seem massive score blow-outs between the top and bottom sides, there has at least been the knowledge that the top few sides had a genuine shot at the title.

The presence of an Aussie team would pretty much wipe out that possibility. So do we want a World Cup? One day, absolutely. Soon? Only if the Australian side was very much restricted, such as an All-Australian under 18 team, or All-Australian under 20 amateur team. Perhaps in that context it would be a good idea, along with higher and lower divisions. It would certainly help increase the public exposure for the tournament, would probably make fundraising easier for the other teams, and would be a good way to test the best few teams. But bear in mind the difference recently displayed between New Zealand and country Victorian side Maffra - so again, the Aussie side would need heavy restrictions. Make up your own mind and visit the site to vote.

As part of the Australian Football 150 years celebrations, a competition is underway to find the world's best (or according to the title, Australia's favourite) non-AFL club footy jumper.

The top 20 have been shortlisted and are available via this link for viewing.

International footy connoiseurs will recognise 5 among them - the NY Magpies, Borneo Bears, Timor Crocs, Bromma Vikings (Stockholm) and Vietnam Swans. Feel free to cast your vote and push one of the international teams over the line!!