In recent years soccer has dramatically changed its media profile Down Under, with the game no longer a poor relation to sports such as Australian Football and the Rugby codes. But something which has angered many sports fans in Australia is the sudden insistence by soccer authorities that the round-ball game be referred to as Football and suggestions that it's the real football at the expense of all others, something which ignores both local football history and in fact the origins of all the football codes (something most soccer fans are probably unaware of). With this in mind it's somewhat offensive to read the coach of Sydney F.C., the Harbour city's premier soccer club, declaring Australians "who chose not to embrace the growing nature of football Down Under were un-Australian and insecure in their code". Branko Culina was also quoted on the Fox Sports website by AAP as saying that "All Australians are sports minded people and if you're not going to accept football you're un-Australian".
The term "un-Australian" seems to be bandied around these days to mean "if you don't agree with me then you're not a real Australian", even though multi-culturalism, democracy and diversity of opinion has long been a cornerstone of Australian society. A great irony is that although there were indeed those that weren't inclined to support soccer, it was through the open-minded majority who preferred other codes but didn't try to hold soccer down that the game was allowed to grow to its present size. Let's hope Culina was "quoted out of context" or was simply referring to people who may actively seek to hold the game down, as opposed to the many who may quite reasonably simply prefer other sports, such as the football codes that are contact sports and higher scoring. As other writers have noted before - the fact that McDonalds is a dominant world-wide food chain doesn't mean individuals should abandon their own local favourites to embrace it simply "because lots of other people eat it".