Multicultural Community Ambassadors – Catalysts for International Growth?
- Thursday, December 04 2014 @ 11:28 pm ACDT
- Contributed by: Wesley Hull
- Views: 2,866
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Having this week received both a recommendation and invitation to become a Multicultural Ambassador, I thought it prudent to brush up on information about their role and the wider aims of the AFL’s Multicultural Program. Along the way it became clear that this concept, whilst no longer in its infancy, is still some way from its potential. It is entirely possible that the Multicultural Community Ambassadors could play a greater role in the wider uptake of the game internationally as well as here in Australia.
The AFL’s own website features pages which detail both the Multicultural Program in its entirety as well as a brief about the role of the ambassadors. It says:
“The aim of the Australia Post AFL Multicultural Community Ambassador Program is to further engage multicultural communities in Australian football through a network of dedicated volunteers. The ambassadors will connect AFL staff with their particular communities and promote AFL activities as a vehicle for engagement and inclusion. The program will also provide community leaders with an official platform to become involved in the introduction and coordination of AFL related programs in their communities as well as opportunities for professional development.”