One of the biggest growth markets in world sport has become fresh alternatives - more people are playing ultimate frisbee, American football, lacrosse, korfball, the Gaelic sports and (of course) Aussie Rules worldwide than ever before. Some predicted globalisation would kill off the smaller sports, but it seems that if anything more people are playing a wider variety.
An opening for a new alternative sport to fill a commercial niche market opened in Chile in 2002, and after some research, Adrian Barraza decided Aussie Rules was a prime candidate. The business never took off, but the code survived the project and grassroots footy in Santiago continues.