An article by Jennifer Witham for the AFL website reports that the Kaspersky AFL Cup, October's match in Shanghai between Melbourne and Brisbane, is a chance to be broadcast live into the Shanghai region. If so, it could reach 100 million viewers and be a great introduction for the game into the Chinese market.

As previously reported, the AFL has been in talks with the Shanghai Media Group to broadcast the match live, and the concept has been boosted with a recent radio broadcast in Mandarin of Melbourne's minor round match against Brisbane by Jamie Pi on 3CW, a Chinese language radio station in Melbourne.

Furthermore, the AFL, Monash and La Trobe University ticket giveaway appears to have been a success, with 2605 students attending the match.

The Melbourne Football Club have been active in pushing the game into China for several years, but for a while appeared to lose momentum as they struggled on and off the field. 2010's on field revival certainly makes the Demons a much more viable option to promote Aussie Rules to China and international students in Melbourne.

Monash's director of sport Martin Doulton said the opportunity to attend Saturday's match was enthusiastically received by the students.

"For our many international students and staff who came along with their Australian friends and colleagues this was truly an iconic Australian cultural experience that will live in their memory for many, many years," he said.

"Lots of students commented on the fact that rival fans could mingle together without the need for fences to separate the rival tribes that is so prevalent overseas."

The Bali Geckos will this June be hosting the 2010 Bali Masters 9s Australian Rules Football Championship. Held at the Canggu Club, Bali, the event is looking set to be Asia’s biggest ever Aussie Rules event. 11 teams have already registered for the tournament, including teams from across Australia, as well as East Timor and Dubai. A number of other teams are keen to join, with a projected 16 teams from six countries expected to play in this year’s tournament.

The event sees teams play following specially modified 9-a-side rules, with the inclusion that all players must be over 35 years of age. The event is endorsed by AFL Masters, who are the governing body for Masters rules football in Australia. With the large number of teams attending games will be played over two days, with the grand final being played under lights.

The Bali Geckos have a history of setting the standard in Asian football. The club’s uniquely conceived Bali 9s increased the professionalism of Aussie Rules tournaments in Asia. At the time the Bali 9s were the biggest footy events on the continent, even attracting the then Australian Prime Minister John Howard to attend.

The 2010 Bali Masters 9s Australian Rules Football Championship will be held at the Canggu Club Friday June 11 and Saturday June 12. More information can be found at www.baligeckos.org or by emailing ted@balinines.com.

Indonesia may next year become the fourth Asian nation to appear at the International Cup, with hopes that the vibrant league composed entirely of local Indonesians in the Jakarta area could provide the necessary recruits to send a team downunder.

Dan Delaney from the AFL Indonesia says development of Australian rules in Indonesia has focussed on lower socio-economic areas, and the organisation would therefore have to find the funding to pay for all the squad's costs.

This would make the project a costly affair, but with a number of funding avenues being examined, the support of expat-based footy clubs such as the Jakarta Bintangs and some assistance from Indonesian international students in Melbourne through the Indo Footy Stars, Delaney believes the project is both achievable and also worthwhile from sporting and social development perspectives.

Following the creation of the Beijing AFL in 2009, the Shanghai Tigers kicked off China's second domestic Australian rules football competition on March 27th, with the North Shanghai Crows, West Shanghai Dockers and Shanghai Eagles clashing in a four-match afternoon of footy at the Shanghai Rugby Football Club.

Players from Australia, China, Ireland, US, Canada, Mexico, New Zealand and Papua New Guinea pulled on the boots for the three teams, with the Eagles defeating both the other sides to sit on top of the ladder after round one.

The AFL's China Development Manager Andrew Sawitsch is now based in Shanghai, and has been working to introduce a modified version of Auskick into the city's schools. There are also plans to start senior football at the Shanghai Sports University, players from which could form the nucleus of the Chinese team at next year's International Cup.

With the announcement of an AFL exhibition match between the Melbourne Demons and Brisbane Lions to be played in Shanghai's Jiangwan Stadium in October 2010, there has never been a more exciting time for the Australian game in China.

The Vietnam Swans have announced that they will this year host their first ANZAC memorial match on the weekend of 24-25 April this year. The match will be a domestic clash, with the Hanoi Hawks taking on the Saigon Saints in Vung Tau, close to Saigon and Long Tan.

ANZAC Day, which commemorates Australia and New Zealand's fallen soldiers, is a common fixture for international footy events, with matches this year scheduled in places of significance to Australian military history including Villiers-Bretonneux in France, Hellfire Pass in Thailand, and Long Tan in Vietnam.

This report courtesy of the Vietnam Swans.

Back in 2004 and 2005, teams from some of Melbourne's multicultural communities came together to take part in the Multicultural Cup, an Australian rules football lightning tournament organised by Aussie Rules International.

After a hiatus of four years, the tournament is back in 2010, renamed the Harmony Cup, featuring some new sides and planned for March 21st. Teams from the Greek, Italian and Lebanese communities are back onboard, along with Team Africa and Team Asia from the 2008 International Cup. Also planning to attend with a few players with International Cup are India, and newcomers Indonesia and Albania.

Team Indonesia - branding themselves the "Indo Footy Stars" - are being coordinated by Fawwaz Sungkar, who took some time to talk with WFN about the team's preparations.

Sudip Chakraborty was a member of the Indian Team at the 2008 International Cup. He has been assisting Darren Ross draw up plans for the soon-to-be-officially-relaunched AFL India.

Unfortunately registration of the organisation is a drawn out process, and is still several weeks away. But that hasn’t stopped Chakraborty promoting the sport in the meantime.

On the 22nd of November under lights on a very cold and wet evening, the Tokyo Goannas won their fourth consecutive Japan AFL Premiership, a remarkable achievement in a rapidly improving competition. The Goannas defeated the Eastern Hawks by 38 points in a dominant display of hard-running and relentless ball-pressure.

Following the Australian Football League's announcement of an exhibition match next year between Brisbane and Melbourne in Shanghai, further Australian media reports say the AFL has fielded interest from a major media company to broadcast matches into the giant communist country.

The AFL's David Matthews was quoted as saying, "We have rightly been preoccupied with establishing our position at home and branching out into other states and areas of Australia. But now is the time to say, 'If we have got an international aspiration, we need to have a look at these type of opportunities'.''

An article in The Age says Negotiations with Shanghai Media Group, which broadcasts into 20 million homes in southern China, have proved immediately fruitful, with the broadcaster already signing on to broadcast next October's clash and also keen to expand coverage and pursue a closer partnership with the AFL. A delegation from the Chinese broadcaster will travel to Australia in March to take in the season-opening match between Richmond and Carlton at the MCG. Partly they will be there to learn how best to broadcast the sport but also to test the waters for a longer-term involvement.

See China ahoy as AFL tests new market. The article also claims a match for premiership points could be played in China within two years.

The Australian Broadcasting Corporation also has video related to the announcement of the 2010 exhibition match.

As suggested in recent articles, the AFL has now confirmed that the Brisbane Lions will take on the Melbourne Demons in Shanghai's World Expo on October 17 next year. The match will be staged at the Jiangwan Sports Centre, which has a capacity of up to 30,000.

Dual announcements were made, with Victoria's premier John Brumby and Kevin Sheedy at a press conference in Melbourne's Chinatown and the AFL's David Matthews and Western Bulldogs showman Jason Akermanis attending a signing ceremony in Shanghai.

Brumby has predicted that "This will be a great way to promote our game, it will be a great way to promote AFL and it will be a great way to build a stronger relationship between China and Victoria". His state will be spending AUD $6 million promoting themselves at the six month World Expo.

Matthews signed the stadium agreement with representatives from the Yangpu Government at the KIC Resource Center. Melbourne and the Brisbane Lions will play for the Kaspersky AFL Cup, named after software protection company Kaspersky, one of Melbourne's major sponsors. Matthews said "We are extremely excited to be able to bring Australia's indigenous game and all its unique skills to Shanghai as we continue to develop the code internationally. This is a great way to position ourselves as we keep ramping up our international strategy. We will see what the opportunities are across the world".

"Jason Akermanis put on a kicking display to the schoolkids at the signing ceremony here in Shanghai and he was amazing. He just has universal appeal."

The announcements attracted plenty of press in Australia, for example see Brumby predicts China game will ignite Asian passion and AFL announces plans to stage first match in China. It will be interesting to see if the release registers in Chinese media.