AFL announces new $1.253 billion TV rights deal
- Thursday, April 28 2011 @ 03:22 pm ACST
- Contributed by: Troy Thompson
- Views: 4,130
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Foxtel will broadcast all nine games live each week, with Channel 7 showing a minimum of four games each week and Telstra able to broadcast all games live online and through mobile devices each week. Many will not be happy with the pay TV channel having such a big hold on the televising of football though and it remains to be seen how well this will be received overall. But overall it seems the free to air, Telstra and Pay TV viewers will get a better deal.
There will be plenty of hands out for their share of the pie. At the top of the tree will be the AFL clubs and the AFLPA who will look for increases in players' pay salary. Below this will be various leagues and football bodies across the country as well as football development departments. With Australian football growing in participation numbers around the world most of our readers will be hoping for an increase in budget for international development. Given the way this has been done historically it could mean some increases in funding for junior development, elite junior pathway funding, administrative assistance and funding of the International Cup. But it is unlikely that the affects of this will be seen directly at club or league level except where it is a flow on from junior development efforts.
The full announcement of the rights deal can be seen below.