During his coaching reign at Essendon, coach Kevin Sheedy would periodically spruik for international development and promotion of Australian football. During his "enforced" sabbatical after being moved on by the Bombers, he took took on an ambassadorial role with the AFL, push the international angle even harder.
Now put in charge of the future Greater Western Sydney AFL side, the ever-controversial coach is in his element, promoting the need for international players, multicultural players, and stirring up everyone from the NRL (Rugby League) to Paul Roos, coach of Sydney rivals the Swans.
With Australia bidding for the soccer World Cup in 2018 and 2022, the AFL has secured agreement that the AFL season will be uninterrupted but admits alternative grounds will need to be found. Sheedy has stated what international footy fans want to hear, calling for some regular season matches to be played outside of Australia. "Take the risk and take the game overseas and get to some of those cricket grounds that are doing nothing and lying idle in other parts of the world". And he didn't stop there.